“It’s More Than A Dream, It’s Our Identity” Words from International President Barry Palmer of Australia. We exist to serve others. It sets us apart and really defines us as an organization. It’s why we can make the claim, “The Global Leader in Humanitarian Service”. Our Global Service Action Campaigns of engaging youth (August), working with the blind and visually impaired (October), feeding the hungry (December and January), and working to improve the environment (April), solidify our reputation for service, providing clubs and districts with yet another opportunity to effect positive change to make life better for our neighbors. Each year our Global Service Action campaigns account for over 200 million hours of service, with a direct impact on 16 million people. In addition to these campaigns, I’m also challenging the Lions of the world to focus on reducing poverty through actions such as microfinancing and low-cost technologies that can improve lives and allow more people in need to break the cycle of poverty and realize their fullest potential.